Home > Marketing, Running a Business > What is Guerrilla Marketing?

What is Guerrilla Marketing?

Way back in 1984, an American Advertising Executive, Jay Conrad Levinson, published a book called Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson, who as Senior Vice President of J Walter Thompson was responsible for many major campaigns including the Marlborough Man, the Pillsbury Doughboy, Tony the Tiger, and the Jolly Green Giant, was the first person to use the term “Guerrilla Marketing” describing “unconventional marketing tools” used in cases when financial or other resources were limited or non-existent.

Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. His guerrilla concepts have

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  1. Newbiexpose
    November 8, 2011 at 23:49

    It’s actually a great and helpful piece of info. I’m happy that you shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.

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